Books Direct Prize Pool Giveaway Day!

Affiliate Window HQ played host to an affiliate afternoon last Friday (27th February 2009) where the two lucky winners of the Books Direct Prize Pool were picked and announced.

The Prize pool ran since the 1st June 2008 and closed on the 31st December 2008. During this time two affiliates – Paul Wheatley and Fraser Edwards ran the brand Paid Search through a specially set up affiliate ID. The commission paid was at the standard rates but Paul and Fraser only received payment for the cost of running the paid search. The rest of the commission was set aside into a rolling prize pool that accumulated each month.

Every month any affiliate who had driven at least one sale or more than one hundred clicks was entered into a draw. Five winners were picked at random, each receiving a fifty pounds bonus alongside a Golden ticket entry into the draw. The draw took place each month from August through to December, totaling twenty five tickets. At the end of October Books Direct also ran a landing page competition, choosing another five Golden Tickets from the best landing pages created and submitted.

So on Friday there were a total of thirty tickets in the draw and the final prize pool totaled £17,331.86. Sarah Day – the Online Marketing Manager for Books Direct presented a company update to the attending affiliates followed by a short open discussion. Some interesting suggestions on how to improve the Books Direct programme were raised and we will be looking at how best to implement these in the very near future.

Finally, after months of anticipation the time came to pick the two winners. Helen Smith, Head of Online and Creative at Books Direct performed the honour and the first name to be pulled from the draw was easyfundraising.org.uk. Unable to attend the day we were able to contact Jonathan Scott on the phone later in the afternoon to share the good news. The second winning ticket that was pulled out belonged to Richard Gibson from Freebiejeebies.co.uk. Richard was in attendance and needless to say utterly delighted at the result!

So congratulations to both easyfundrasing.org.uk and Freebiejeebies.co.uk, both win a staggering £8,665.93 each!

Overall the afternoon was a great success, and something Books Direct plan to do again in the future. The prize pool is now fully closed but Books Direct is certainly eager to try new enterprises like this again in the future.

If you have any questions about Books Direct, or the prize pool in particular please do feel free to get in touch.

Best wishes
Louise

Online Marketing Executive
Books Direct
Lashley-cox@bca.co.uk
01793 747153